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Customer Experience Audit
Examine the experience customers encounter today. Identify gaps in communication, handoffs and service consistency.
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Advisory with Wafa Hasnaoui
CX Strategy & Advisory
Where should customer experience fit in your business priorities?
CX strategy turns customer understanding into a shared direction for the business. Advisory helps you decide what matters, what to improve first and how to connect teams around those decisions.
Free discovery. Advisory scope and fees agreed before paid work begins.
Now: clarify handoffs
Next: test improvements
Later: review & refine
Who it is for
A focused engagement
for your priorities.
Owners, operations leaders and marketing teams who need a clearer customer experience direction before investing in change.
Challenges addressed
- 01Customer priorities compete with day-to-day demands.
- 02Teams have different ideas of what good service looks like.
- 03Improvement initiatives lack clear ownership or direction.
Engagement scope
What the work includes.
The proposal confirms the selected activities, evidence access, deliverables and responsibilities. These are potential inclusions, not a fixed package.
- A review of business objectives and available customer evidence.
- Working conversations to define experience priorities and principles.
- A scoped roadmap with responsibilities and practical next steps.
Step by step
A transparent methodology.
- 01
Understand
Agree on the business question, stakeholders and evidence available.
- 02
Align
Identify customer needs and discuss the experience you want to deliver.
- 03
Prioritize
Compare opportunities by customer impact, effort and available resources.
- 04
Plan
Build a direction, ownership model and review rhythm your team can use.
Concrete deliverables
Clarity you can carry forward.
- CX priorities brief
- Customer experience principles
- Prioritized advisory roadmap
- Suggested ownership and review cadence
Realistic outcomes
A clearer basis for customer-centered decisions and a shared set of priorities. Execution, timing and business results depend on your resources, evidence and implementation.
Engagements are tailored to your business and the evidence available.
Discovery is free. Subsequent work is paid and scoped through a proposal. Implementation support, connected systems and additional research are included only if explicitly agreed. No results or timelines are guaranteed.
Useful answers
Questions about
this engagement.
Your next step
Let’s explore the right
starting point.
Request a discovery consultation through the existing enquiry form. Meeting details are arranged after your enquiry.
Wafa Hasnaoui
Customer Experience Advisor · ClickAD
Ottawa-based. Canada is the primary advisory market.
Based in Ottawa, Canada is the primary advisory market. Remote collaboration can be discussed. UAE, Qatar, Oman, Saudi Arabia and Kuwait are secondary areas for future collaboration, not claims of existing clients or offices.
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